• What's New?

    Explore the power of storytelling for communicating with clients and improving students' interest and retention.

  • Harness the Power

    Learn about using stories, anecdotes and analogies to help your clients understand concepts in canine behavior and training.

  • Expert Instruction & Discussions

    Interactive class taught by renowned trainer, Dale Ward (BA/MA in Eng. Lit), author of "Raising the Worst Dog Ever"!

Story Telling!

  • Designed for trainers, shelter/rescue staff & volunteers, pet industry professionals and dog owners who wish to learn more about using stories, analogies and anecdotes to communicate with clients & customers

  • Eleven sections provide information about why storytelling is a powerful tool in teaching and how to best use this tool with your students and clients. Obtain practical tips and techniques to improve your storytelling skills.

  • Video lectures, readings, discussions and knowledge checks keep material interesting and support students with different learning styles

  • Unlimited 6-month access to this completely self-paced course, plus Q/A and discussion sessions with the instructor and other students

  • Students who complete the course receive a certificate of achievement to help pet professionals advance their careers and to market their knowledge to clients

Course curriculum

  • 1

    Welcome to the course!

    • Introduction and Goals

    • How to use this course

    • Before we begin...

  • 2

    Harness the Power!

  • 3

    Narrative vs Expository: What's the Diff?

    • Narrative vs Expository: What's the Diff?

    • Study - Listening to Narratives: An Experimental Examination of Storytelling in the Classroom

    • Narrative Checkpoint

  • 4

    Tips and Tricks

    • Tips and Tricks

    • Article - The Ultimate Guide to Corporate Storytelling by The Presentation Company

    • Tips Checkpoint

  • 5

    Stories, Stories and More Stories

    • Stories, Stories and More Stories

    • Stories Checkpoint

  • 6

    Negative, Neutral, Positive

    • Negative/Neutral/Positive

    • Negative/Neutral/Positive Checkpoint

  • 7

    Thunder Cookies!

    • Thunder Cookies!

    • Thunder Checkpoint

  • 8

    Monstrosities in the Human World

    • Monstrosities in the Human World

    • Monster Things Handout

    • Monstrosities Checkpoint

  • 9

    Does Anything Ever Stay the Same?

    • Does Anything Ever Stay the Same?

    • Stay the Same Checkpoint

  • 10

    Hey, That's Mine!

    • Hey, That's Mine!

    • Mine! Checkpoint

  • 11

    Wrapping it Up with a Bow

    • Wrapping it Up with a Bow

  • 12

    Q and A Discussion

    • Q/A and Discussion

  • 13

    Next Steps...

    • More resources for you

    • Before you go...

Your Course Instructor


Dale Ward

Originally from Ottawa, Canada, Dale M. Ward is the Owner/Trainer at Dale’s Dog Training Academy LLC. She is the award-winning author of “Raising the Worst Dog Ever: A Survival Guide,” 2020 winner of the Dog Writers Association of America Maxwell Award in the category of Best Book, Human/Animal Bond. She has been working with dogs for approximately 15 years and is a Victoria Stilwell Positively Dog Trainer (VSPDT), a Fear Free Certified Dog Trainer and Veterinary Professional, and a Certified Animal Trainer under ICAN (International Companion Animal Network). She is also a contributor to the Positively Expert Blog as well as a noted presenter on a variety of topics. She has appeared on many dog-related podcasts and radio shows and has been interviewed for international publications. She currently lives in northeast North Carolina with her husband Tim and their black Labrador retriever named Rhubarb.

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