Dog Food Smarts

The Making, Marketing, and Safety of Today's Foods for Dogs

  • History of Dog Food

    Learn the "good, bad, and the ugly" about the history of homemade and commercial pet foods - from our earliest days of feeding dogs through present day

  • Choices, Choices, Choices

    Covers the many choices available to owners - commercial, homemade, raw, human-grade, and more! Learn how to effectively evaluate foods and choose best for your dogs and your clients!

  • Participate and Discuss!

    Video lectures, readings, recorded webinars, Q/A with the instructor, and group discussions keep material interesting and help to support students with different learning styles

About "Dog Food Smarts"

The Making, Marketing, and Safety of Today's Foods for Dogs

  • This is the third core course in The Science Dog Courses "Master Class in Canine Nutrition". Take all three to earn your Masters Class Certificate!

  • EIght chapters examine dog food history; homemade, traditional and innovative foods; marketing claims and appeals; regulation and safety; dog food evaluation and selection and more!

  • Video lectures, readings, recorded webinars and knowledge checks keep material interesting and support students with different learning styles

  • Unlimited 6-month access to this completely self-paced course, plus Q/A and discussion sessions with the instructor and other students

  • Students who complete the course receive a certificate of achievement to help pet professionals advance their careers and to market their knowledge to clients

  • Complete ALL three core courses (Basics, Puppies to Seniors and Dog Food Smarts) to earn your "Masters Class Certificate" in Canine Nutrition!

  • Continuing Education Units (CEUs) available with IAABC (20 units), CPDT (21 units; Behavior), KPA (21 units), and PPAB (20 units)

Dog Food Smarts

Course Curriculum

  • 1

    Chapter 1 - Introduction

    • Dog Food Smarts - Introduction to Course

    • Guidelines for Using the Course Player

    • Tips for Success

    • Terms and Definitions to Get You Started

    • Introduce Yourself!

  • 2

    Chapter 2 - The History of Dog Food

    • In the Beginning

    • Not Your Grandmother's Kibble

    • Early Pet Foods: Check Your Knowledge

    • The Origin of "Complete and Balanced"

    • The 2007 Recall Crisis

    • Complete and Balanced - Knowledge Check!

  • 3

    Chapter 3 - Types of Dog Foods

    • Extruded and Baked Dog Foods

    • Effects of Extrusion and Baking on Starch in Pet Foods

    • Measuring Protein Damage due to Extrusion in Dog Foods

    • Extrusion and Baking: Test Your Knowledge

    • New Types of Dry Foods: Air-Dried, Freeze-Dried and Dehydrated Products

    • Wet, Fresh-Cooked and Raw Foods

    • Video: Production of Fresh Cooked Dog Food

    • Homemade vs. Commercial Diets

    • Are Homemade Diets More Expensive?

    • Other Foods - Test Your Knowledge

  • 4

    Chapter 4 - Pet Food Ingredients

    • Pet Grade vs. Human Grade Ingredients and Foods

    • Are Human Grade Dog Foods More Nutritious?

    • Protein-providing Ingredients

    • Chicken Meal vs. Chicken By-Product Meal: What is the Actual Difference?

    • What Do You Know (About Human Grade, Pet Grade and Protein Ingredients)?

    • Starch and Fiber-providing Ingredients

    • Fat-providing Ingredients

    • Flax as a Source of Omega-3 Fatty Acids

    • Food Additives and Preservatives

    • Pet Food Antioxidants: Pros and Cons

    • Knowledge Check - Starch, Fat, and Preservative Ingredients

  • 5

    Q/A and Discussion (Chapters 1 - 4)

    • Q/A and Discussion - Chapters 1 - 4

  • 6

    Chapter 5 - Pet Food Labels - Are They Helpful?

    • What's In a Name?

    • What's on a Label?

    • Do AAFCO Feeding Trials Matter?

    • Summary of AAFCO Pet Food Label Requirements

    • Test Your Knowledge (Pet Food Labels)

  • 7

    Chapter 6 - Pet Food Marketing (Buyer Beware!)

    • Marketing Appeals (and Why they Work)

    • A (Highly) Successful Campaign: The Appeal to "Natural"

    • The Anchoring Effect

    • What Price is Right?

    • What Do You Know (About Advertising Appeals)

    • Marketing Claims - Are they Helpful?

    • Marketing Claims that Tell You Nothing

    • Health Claims on Dog Food Labels

    • Dental Claims - Should You Believe Them?

    • Test Your Knowledge (About Marketing Claims)

  • 8

    Chapter 7 - Pet Food Regulation and Safety

    • Who Regulates Dog Foods?

    • The "Regulation" of Low Calorie Foods

    • Webinar Excerpt: The Safety Controversies of Raw Diets

    • High Pressure Pasteurization of Raw Pet Foods

    • What's In Your (Dog's) Food? Mislabeling Problems with Dog Food Ingredients

    • Test Your Knowledge (Pet Food Regulations)

  • 9

    Chapter 8 - Choosing Smart for Dogs

    • A Few Food Quality Assessments

    • Protein Quality of Chicken Ingredients

    • Choosing Smart for Your Dog

    • "Pet Food Math Cheat Sheet" Video Tutorial

    • Optional Assignment: Comparing Two Foods Using the Pet Food Math Cheat Sheet

    • Test Your Knowledge (Dog Food Assessment)

    • Optional Discussion: What Do You Feed to Your Dog(s) or Recommend to Clients/Customers?

  • 10

    Q/A and Discussion (Chapters 5 - 8)

    • Q/A and Discussion - Chapters 5 - 8

  • 11

    Additional Resources, CEUs and Completion Certificate

    • Suggested Books and Websites

    • The FDA's Pet Food Safety Reporting Portal

    • Completing the Course!

    • Certificate of Course Completion

    • Review the Course!

Register Now!

Enrollment includes on-demand access to the complete course for 6 months following registration

What Students are Saying About

Dog Food Smarts

Dog Food Smarts

Glenn Massie

Dog Food Smarts provides insightful information on all types of dog foods; kibble (extruded and baked), air-dried, freeze-dried, dehydrated, wet, fresh, and ...

Read More

Dog Food Smarts provides insightful information on all types of dog foods; kibble (extruded and baked), air-dried, freeze-dried, dehydrated, wet, fresh, and raw. If you are interested in moving past the marketing claims and desire a deeper understanding of what you are feeding your dog I highly recommend this course.

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Excellent course

Jennifer Moore Baker

Finding a pet food nutrition course that is well researched, interesting and informative is wonderful. I have taken all three courses and learned from every ...

Read More

Finding a pet food nutrition course that is well researched, interesting and informative is wonderful. I have taken all three courses and learned from every one!

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Valuable information for all dog owners

Justis McLaren

The Science Dog courses have been so valuable in helping me to understand the details about feeding dogs. I feel equipped to make informed decisions about wh...

Read More

The Science Dog courses have been so valuable in helping me to understand the details about feeding dogs. I feel equipped to make informed decisions about what to feed and why. I also feel confident that I can discuss nutrition with future clients. I highly recommend this course to dog professionals and dog owners!

Read Less

Great course!!

Kamrin MacKnight

Great course and materials!! THANK YOU!

Great course and materials!! THANK YOU!

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Dog Food Smarts

Rosemary McDonagh

Another informative course from the brilliant Science Dog. I have really enjoyed each of the courses and have learned so much and am definitely more confiden...

Read More

Another informative course from the brilliant Science Dog. I have really enjoyed each of the courses and have learned so much and am definitely more confident to advise clients. Thank you

Read Less

Valuable information for all dog owners

Justis McLaren

The Science Dog courses have been so valuable in helping me to understand the details about feeding dogs. I feel equipped to make informed decisions about wh...

Read More

The Science Dog courses have been so valuable in helping me to understand the details about feeding dogs. I feel equipped to make informed decisions about what to feed and why. I also feel confident that I can discuss nutrition with future clients. I highly recommend this course to dog professionals and dog owners!

Read Less

Instructor

Owner, The Science Dog

Linda Case

Linda is a world-renowned canine nutritionist, dog trainer and author. Her academic training is as a canine/feline nutritionist and trainer. She earned her B.S. in Animal Science at Cornell University and her M.S. in Canine/Feline Nutrition at the University of Illinois, and was a lecturer of companion animal science at the University of Illinois for 15 years. Linda currently owns AutumnGold Consulting and Dog Training Center in central Illinois. She writes the popular blog "The Science Dog" (https:\\thesciencedog.com) and is the author of eight books, including “Dog Food Logic” and the college textbook, "Canine and Feline Nutrition". Linda and her husband Mike currently share their lives with three amazing dogs; Stanley, Cooper, and Alice, plus Pete the formerly feral cat.

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